Rebranding of the Universal Parks & Resorts

The company’s “glow up” or rebranding was released on the official Twitter account for Universal Orlando Resort. “Better reflects the full breadth of offerings Universal brings to fans around the globe and the company’s intent to continue to expand its business in the future,” Universal said in a news release.

As part of its diversification strategy, Universal said the change “signals how the company is diversifying by bringing Universal branded entertainment, culinary, gaming and consumer product experiences to life for new audiences, in new places, and on new platforms in both the physical and virtual worlds.”

In a prepared statement, Chairman and CEO Mark Woodbury said, “Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future,” said Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences. “We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”

Universal Orlando Resort New Logo
Credit: Universal
Universal Studios Florida New Logo
Credit: Universal
Universal Islands of Adventure New Logo
Credit: Universal
Universal Volcano Bay New Logo
Credit: Universal

Source: WFTV

Owl Post

Stay In The Know!

Sign up to receive awesome Universal Orlando content in your inbox, once a week.

We don’t spam!
You can unsubscribe anytime!
Read our privacy policy for more info.

Looking to book that EPIC Universal vacation? We recommend using our friends at aResTravel to help plan your Epic Universe getaway, or next trip to Universal Orlando or Universal Studios Hollywood.

Universal Discount Tickets

Check out our dedicated Universal Studios Orlando Discount Tickets page.
You can find over 8 different ways to save over $67 on each ticket.
  • Save over $67 on EACH ticket.
  • No printing, just show your phone.
  • Tax included in prices.
0 0 votes
Article Rating
Notify of

Inline Feedbacks
View all comments
Save $74 on EACH Ticket!

Latest articles

Related articles

Would love your thoughts, please comment.x