The company’s “glow up” or rebranding was released on the official Twitter account for Universal Orlando Resort. “Better reflects the full breadth of offerings Universal brings to fans around the globe and the company’s intent to continue to expand its business in the future,” Universal said in a news release.
As part of its diversification strategy, Universal said the change “signals how the company is diversifying by bringing Universal branded entertainment, culinary, gaming and consumer product experiences to life for new audiences, in new places, and on new platforms in both the physical and virtual worlds.”
In a prepared statement, Chairman and CEO Mark Woodbury said, “Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future,” said Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences. “We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”